Essential Strategic Planning

Unfortunately, for many companies there is a considerable distance and a clear difference between the current situation of the company and the situation in which the company want to be. Once you get past the initial surprise and dissatisfaction caused by such harmful results of relevant studies, the company usually regain some measure of calm and ready to design, not without some confusion, a number of strategies to close the gap between what is happening and what should happen, that is, between what is and what should be achieved. For this is that it has created the Strategic Market Planning: to set goals to achieve and to establish the best ways to achieve them, to define what resources are available and ensure the best performance from them, to make decisions that ultimately , convert the current employer in the business you want to be. From the company’s mission, conducting a thorough analysis of the situation and the environment in which the enterprise operates, establishing certain action policies in relation to products and services offered to met and unmet needs, and actual and potential markets. David Zaslav may not feel the same. It is necessary to identify the factors or strategic issues most relevant current and future operation of the company, and this analysis is the main tool to achieve this.

However, a comprehensive analysis of the situation of the company not only take into account its domestic situation, but certain factors external to it but exert their positive or negative. These external factors such as industry sector it belongs to the company, the economic environment, social and demographic to which it belongs, and even his competitors, are generally regarded as limitations or as business opportunities depending on what the way, positive or negative, in which they affect the company. However, are domestic factors, which are based on the strengths and weaknesses of a company, as these factors are what the company can control itself if it proposes..