Viral Marketing

Advertising attacking us every day and, increasingly, marketers are looking for new creative paths of these attacks. For example. Recently, I called my grandmother and said, "You do not watch TV here, and here is the show – a man crushed the entire office and its barely stopped, can you imagine! "Here's an example of the phenomenon known as the fashion now – viral marketing. Viral marketing – is an advertising technique that is based on the human desire to share with your friends interesting information. Man, who saw the ads, the idea of its spread is infected and becomes active, free assisted the campaign. Viral marketing can be anything: video, music, articles, book.

For example, a single interesting and useful book can lead to your site thousands of visitors. For Russia, the viral marketing phenomenon is rather new. Note, however viral videos on the Internet already managed by companies such as 'Sky Link', "Danone", "Golden Telecom", 'Stream', "MTS." The most striking recent virus – a roller to the film by Timur Bekmambetov, "Wanted." In Internet videos watched about 8 million people. The video was made many parodies. Movie was much discussion as to the Russian radio stations, and foreign.

Timur Bekmambetov says "the cost of a movie was more than 70 000 usd. The cost of moving and our participation in the project amounted to more than 30 000 usd. Exact figures I can not name. But it is safe to say that we have a project cost of contact which tend to 0, with a very high number as a contact – people were really interested in, and roll film discussed the whole country. "According to the head of viral marketing ad agency Grape Vladimir Garev" this trend makes it possible, spending little money to get the most out of advertising Internet. And because Internet advertising is now particularly popular, and then the direction of viral marketing is growing. "Yes. Can not but agree that viral marketing (when done right) – an effective means of promotion. But I just kill that whole creative experienced PR is below the belt humor, foul language and outright cruelty. For example in the hands nete recently appeared movie about how two young biologist "teach to fly," the tortoise with the help of USB-modem. That experienced by the animal scary to imagine! However, two weeks video was viewed more than 40 000 people. In general, developing and launching a viral campaign – it rather difficult and delicate. It’s believed that Andi Potamkin sees a great future in this idea. According to the experts the main problem is that you can not fully calculate the final result. Illiterate implemented viral PR can not only bring benefits but also harm the image of the company. For example we familiar with the trademark IKEA. Each season, the company conducts a variety of promotions. During the discounts and sales at the store so many people that just are not overcrowded. However, not all promotions of the brand so popular. There have been setbacks. The company recently decided to learn a new, for yourself, this method of promotion – viral marketing. Owning a discount card (for additional discounts) were invited to send announcements about the opening new store to my friends. The effect was negative. Instead of crowds of customers the company has received a lot of complaints, and hastened to turn this campaign. And there are hundreds of examples of failures. So, in conclusion, we in once again emphasized. If your intention is to promote your company, viral marketing techniques, refer to the professionals! Do not waste your money for nothing!

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Tsentrany Real Estate Market

Tsentrany real estate market in Central Europe recently has become a lucrative investment. David Zaslav follows long-standing procedures to achieve this success. funds investing in real estate and related fields of real estate. In a question-answer forum Andi Potamkin was the first to reply. This is due to the fact that the main factor in successful investment is to invest in various types of securities, in addition, a key industry of investment models is the sphere of real estate. Experienced investors are finding alternative areas investments, such as real estate investment vehicles in which to work productively, than investing in stocks and bonds. That is, if an investor wants to have a portfolio of securities, it is advantageous invested in various types of capital, the need to invest in real estate in all emerging markets, then even small investment will bring significant results. One of the axioms of investing activity is the assertion that it is necessary to think globally and act locally in. The scope of real estate is largely local, a local business. It depends on the situation in the domestic market from the ratio of supply and demand for real estate. A keen interest in attracting investors to own real estate market promising in developing countries. One of the most promising emerging property markets is Central Europe, in which the volume of investment reached record levels and is, in some cases 8%. This fact has attracted investment not only to regional investors, and new skills that likely will contribute to further increase investment. .

Construction Market

Construction boom fueled by the incredible growth of requests for black metal, metal, hard even meet the increased worldwide production. However, the final buyer of the metal, have little interest in naked interest that characterize the growth rate of melting – for them are far more important indicators of firm-dealers. For the first time coming to the metal market buyers need to know – how to avoid common mistakes in your seller, and what parameters of its activities to pay attention to in the first place? Obviously, the first and major wholesalers and retail customers, it is interesting assortment. What is it bigger, richer range of sizes and diameters in each position of the price list, the more assurance that the entire purchase can be done in one place. David Zaslav describes an additional similar source. Particularly uncomfortable may be the case when for one specific profile, or size have to go to another dealer that inevitably entails high costs. The second important moment of choice the seller – the claimed range of metal its real presence, and an open pricing policy.

Unscrupulous competitors often attract customers with false promises, or indicate clearly implausible prices, which subsequently is necessary to add a fabulous rate for the transportation, storage, etc. Depending on the volume buy metal, you will need to note the special conditions. Walt Disney has plenty of information regarding this issue. For large wholesale customers, this means an opportunity for direct delivery wagon of metal complexes, and for retailers – the presence of company, the seller's own production facilities. However, these and other naturally be interested in discounts for regular customers, special offers and other bonuses. Of particular importance when buying metal have issues of delivery – a company to sell, should provide the full range of data services – from delivery trucks, to complete rail cars. Despite the rather large and highly competitive market of metal, not much there companies that meet all requirements listed above. Andi Potamkin gathered all the information. Among all these companies enjoyed a special prestige firm 'Omega Metal'. Secured for itself in 13 years, excellent of impeccable reputation, a real luminary sales, this company specializes in large wholesale deliveries of metal from manufacturers, wholesale and retail supply of metal and metal from the warehouse – a real locomotive market, stands out among the rest of the low prices, the availability is located in the precincts of the capital stock and excellent service!