Contracting Parties

Industrial property rights, as assets capable of economic assessment, can be transferred by all means that the law contemplates. As business assets, which form parts of the assets of the company, they can both sell, as graduating, jointly or separately from the company. The brand, in general the company signs, as business assets, have the nature of rights in rem, and although within legal relations that may arise both in session and licenses, governed by the principle of party autonomy, the trademarks Act regulates these figures specifically, so that Contracting Parties may freely stipulate your desire, scope and content of the contract, and only in the absence of clause contract, or where appropriate that the same is contrary to the legal provisions, shall apply the provisions laid down. To this effect, the brand that may assign the whole or the whole company, or independently, requires certain, not requirements, but cautions when the assignment that is make is free, by entail certain risks for the transparency of the market as well as for the proper protection of consumers. Following the principle of indivisibility of the brand and of the request, with regard to the assignment, that does not occur in the area of licensing, it implies a reduction of the risk that the system of free transfer free entails for consumers. The mark may assign: is indivisible not all brands can be transferred. Trade names may only assigned or transmitted with the totality and the company.

Indeed, not all brands can be ceded, and there are certain classes demarcated whose assignment is prohibited, as it happens with derivative marks which may not be ceded irrespective of the main brand. In the same way collective marks, by their very nature, are signs that may not be transmitted to third parties. Even the law provides bankruptcy of the principle of free transfer for other distinctive signs, as it is the case with the commercial name that can not be passed if they are not with the joint company.

Cost Savings

A lone man for whom every minute communication – a treasure, can rely on simple human attention in the store? Never. It's not that the cost savings makes the employment of uneducated and uncultured staff. Case in the absence of standards of loyalty programs, training of personnel, staffing 'holes' companies. Inability to solve these problems – a common but discredited myth. Think about how you can reconcile with buyers more emotional benefits and how it will affect their loyalties. How to determine the level of loyalty? To determine whether the buyer is loyal, very difficult. Must parse for certain target audience into groups according to shop patterns of consumer logistics before you call someone who comes from you only once a month, a disloyal buyer.

Lifestyle, employment, culture power sociodemography, income – all this directly affects the behaviors of buyers, saying nothing about their relationship with your company. On the surface level of loyalty is inversely proportional to number of stores, which are periodically visited by the buyer. That is, yours truly customer goes only to you, and disloyal – in all possible alternative shops. This is true, but only partly. Perhaps to someone you feel loyal to, simply has nowhere else to go.

Maybe he lives next door to your shop, and more preferably in the five blocks. Maybe he thinks your store awful, but the fresh bakery department – just great. A little imagination, and we'll have a hundred reasons 'forced loyalty', that is not loyalty at all, but merely needs.

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Enhancing Sales

And how do you know that a rate increase or decrease if you've not measured? HOW TO I measure? Margin, I think you know how to measure, the more often you do not change. The number of customers who come into your store. Or imputed to this function to the seller, or put the camera and in the evenings to view. Takes 10-15 minutes. In any case, you can keep track of how many regular customers came and how many new ones. This is especially useful when you are doing any promotion only for regular customers or only new ones. Conversion of the seller. The conversion is calculated from the number of the seller clients who have come to the store and the number of customers who have made purchases.

Explain why you need this figure. Suppose you take a new seller on probation. Every day you see in front of his conversion and the rate you is now very easy to decide whether to keep it or take another. For example, the seller of your old average conversion rate of 7%. And 15% beginner.

No questions are firing the old and the new take. The average check from the client. He also calculated quite simply, if you know the revenue and the number of customers who have made purchases. Average attendance at the client. Also be calculated easily, if you're buying the story yet. HOW TO ENHANCE YOUR SALES STORE It's very simple. You need to work hard to continuously improve each of these five indicators.

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