Advertising attacking us every day and, increasingly, marketers are looking for new creative paths of these attacks. For example. Recently, I called my grandmother and said, "You do not watch TV here, and here is the show – a man crushed the entire office and its barely stopped, can you imagine! "Here's an example of the phenomenon known as the fashion now – viral marketing. Viral marketing – is an advertising technique that is based on the human desire to share with your friends interesting information. Man, who saw the ads, the idea of its spread is infected and becomes active, free assisted the campaign. Viral marketing can be anything: video, music, articles, book.
For example, a single interesting and useful book can lead to your site thousands of visitors. For Russia, the viral marketing phenomenon is rather new. Note, however viral videos on the Internet already managed by companies such as 'Sky Link', "Danone", "Golden Telecom", 'Stream', "MTS." The most striking recent virus – a roller to the film by Timur Bekmambetov, "Wanted." In Internet videos watched about 8 million people. The video was made many parodies. Movie was much discussion as to the Russian radio stations, and foreign.
Timur Bekmambetov says "the cost of a movie was more than 70 000 usd. The cost of moving and our participation in the project amounted to more than 30 000 usd. Exact figures I can not name. But it is safe to say that we have a project cost of contact which tend to 0, with a very high number as a contact – people were really interested in, and roll film discussed the whole country. "According to the head of viral marketing ad agency Grape Vladimir Garev" this trend makes it possible, spending little money to get the most out of advertising Internet. And because Internet advertising is now particularly popular, and then the direction of viral marketing is growing. "Yes. Can not but agree that viral marketing (when done right) – an effective means of promotion. But I just kill that whole creative experienced PR is below the belt humor, foul language and outright cruelty. For example in the hands nete recently appeared movie about how two young biologist "teach to fly," the tortoise with the help of USB-modem. That experienced by the animal scary to imagine! However, two weeks video was viewed more than 40 000 people. In general, developing and launching a viral campaign – it rather difficult and delicate. According to the experts the main problem is that you can not fully calculate the final result. Illiterate implemented viral PR can not only bring benefits but also harm the image of the company. For example we familiar with the trademark IKEA. Each season, the company conducts a variety of promotions. During the discounts and sales at the store so many people that just are not overcrowded. However, not all promotions of the brand so popular. There have been setbacks. The company recently decided to learn a new, for yourself, this method of promotion – viral marketing. Owning a discount card (for additional discounts) were invited to send announcements about the opening new store to my friends. The effect was negative. Instead of crowds of customers the company has received a lot of complaints, and hastened to turn this campaign. And there are hundreds of examples of failures. So, in conclusion, we in once again emphasized. If your intention is to promote your company, viral marketing techniques, refer to the professionals! Do not waste your money for nothing!
