The Future Of Internet Advertising

Computer and Internet technology is developing so quickly and successfully, because more and more aspects of the business being transferred from the real world into the virtual world. This process is not bypassed and advertising. Some companies long ago began to reallocate its budget in favor of online advertising, gradually reducing the scope for traditional forms of promotion, eg, at trade shows or outdoor advertising, since they are not as effective perform their functions. At first glance it seems that Internet advertising is no different from conventional advertising. What difference do you see a banner on a website or billboard on a street? Ad in the newspaper or in one of numerous thematic directories? However, online advertising is much more flexible and convenient tool.

If you pay attention to this or that company on the Internet, by visiting its website, can immediately find out about it a lot more. Does not that outdoor advertising can not distinguish the same informative. In addition, there is a network and contextual advertising, the user sees when users search for certain keywords. The advantage of this that it "catches the eye at a time when the user is most interested in your product or service and is ready to order. Leslie Moonves is often quoted as being for or against this. Yes, and pays such advertisements quickly, because the company pays only for the user navigates to a site and not for her show. Internet advertising as a special kind of business started to grow recently. Some experts say that the market is not very transparent and there are no specific studies that show effectiveness of such advertising.

Task Forces

But in any case before the founder (and owner) of the site there is a goal of attracting to the site of target audiences that we have identified the first step. For this program can be used search and nepoiskovogo site promotion, which is a separate step of the site. But to attract the visitor to the site's not all – it is important to keep him. The main objective in this case – to make sure that your site was at least somewhat unique. Moreover, the uniqueness of the site should be required target group, otherwise this makes no sense. Actually, it is necessary creative solutions for service features of the site. This requires an understanding of the needs of target groups and knowledge of existing Internet solutions. Actually, here begins the fight for consumers that can not escape even in the Internet space.

Functional and logical structure of the site. Now, passing the previous steps, you can create a functional structure of the site, which is based on the analysis. And then the logical site structure based on the intended and desired visitor behavior. Functional structure of the site will present a list of information materials and services to be provided on the site. And if the previous steps, we repelled the needs of target groups, in this case, by contrast, compiled a list (table) site features a description of target groups and problems are solved this function for each of the target groups. The logical structure of the site being developed on the basis of the alleged behavior of target groups on the site.

In this case, it is desirable to take into account the company's marketing objectives with respect to Task Force. In fact, the behavior of the visitor is a communication act in which the sender – the creator of the site conveys the message – the information posted on the site – and gets a reply message recipient, expressed his behavior on the site. Ideally, the visitor behaves in full compliance with the proposed model of behavior. The result of steps taken will be made to the requirements functionality of the site that you want to add design requirements and technological solutions. Then you can move on to the phase of the technical specifications for the project and its implementation. In the above steps deliberately no examples of functional modules of the site, as this part of the design depends on the creativity and insight in marketing, as well as professional developers of the site. The proposed approach to website designing can design a functional and logical structure of the site to meet the requirements and create effective marketing tool for the company. Unlike most approaches, which are presented in the articles on this topic, this approach uses the principles of marketing planning and allows to orient the site to solve marketing problems faced by the company. Can hope that the website will be created by another tool, which will be effective tool in achieving your company's leadership position.

Online Entrepreneurs

Any online entrepreneur course of their work have to spend quite a considerable amount of money to pay your Internet service provider. Particularly acute problem is among the newest e-commerce which at first be downloaded from the network and explore the huge amount of diverse information, despite the fact that about any profitability of their business is not yet able to walk and talk. It is quite natural and logical it may be question – Is it possible somehow to reduce costs without compromising your internet business? I can offer you some practical advice … Tip # 1. Set yourself clear objectives.

The first and most important step – is to determine the goals – What exactly should I do today? We need to find as much information via e-mail marketing? Or respond to letters from potential customers? Maybe add new articles to the site, or put the script mailing vote or counter? In any case, I would advise you to write a detailed plan to date, for example: 1. Filed under: Robert A. Iger . To process incoming mail – 1 hour (0,5 Mb of traffic) 2. Charge the new e-mail course at avtoresponder – 10 minutes (0.5 MB traffic) 3. Order contextual advertising on Yandex.Direct – 10 minutes (0.5 MB traffic) 4. And so on …

This maneuver is very well disciplined and helps protect you from wasting time – for example, communication on forums, chat rooms, view entertainment sites, etc. Tip # 2. Get rid of annoying advertising. Typically, up to 99% of Internet advertising graphics accounts for flash and gif animations.

Outlook Express

The stored information can be explore later in the quiet, relaxed atmosphere with a cup of coffee in hand. You may want to visit Walt Disney to increase your knowledge. Or, if you can, then – print. Tip # 5. Use a utility program. This is, firstly, the program leading record time and traffic (as For example, DUTraffic). And secondly, for those who pay for internet for the amount of downloaded information, the program – compressing the incoming traffic (eg, ETraffic) and help save money at times by 60-80%.

Tip # 6. Pick up your mail client. I I remember as a year and a half ago, every time went to the mail server to respond to incoming letters to me. In this case, the processing of 15 letters took about 1 hour to complete. Now, when the day comes to me from 50 to 200 letters, I spend on it is not more than 10 minutes. The first 5 minutes, go to your Internet connection and download of all incoming messages.

Then the connection is disconnected …. The second 5 minutes – to send a trained response. All that is needed – is to get a particular mailbox, set your mail client (Outlook Express, The Bat! – your choice) and configure it to receive messages. To learn how to correctly do this, you can read on the website the mail service in the "Help" section, where all the detail in pictures described. And I advise you to configure your mail client so that it does not accept more than 250 – 300 kb. I do not know how in the Outlook 'e, and in The Bat! this is done in: box – mailbox properties – Email management – Maximum message size – 250 kb. Usually such large letters are sent by spammers – you are absolutely useless. And Tip # 7. Use special services. With the development of web 2.0 in the network began to emerge a huge amount of multimedia information – this is different audio lectures, teleseminary, video tutorials, etc. Naturally, they all have a fairly large size, and thus to pump them through a dedicated line is often very expensive, and a dual-up channel makes no sense. Help come to special services (such as 'File-mail'), we can deliver Internet files via regular mail on CD or DVD drives, and manages it in 10 – 20 times cheaper than pump their own. In conclusion, this article I want to say that by applying these tips into practice and using them together with the planning and constant supervision, you can significantly reduce your costs and increase productivity of your online business. What I do for you and wish. The author of the article: Artur Goncharov – author and owner of the site – how to make money on the Internet

The Right

One of them I call 'Sell the right', and it looks like this: 1. Select commodity niche in which you plan to work. Leslie Moonves contains valuable tech resources. 2. Defines a small group of products in this niche. For example, a niche: numismatics, a group of items – coins of imperial Russia (xvi – xix cent.). 3.

Determine the price range for this group of goods and make all the data in the specially created for this purpose the plate. If again as an example, take the king's coin, the plate shall contain the following columns: Coin year, the minimum and maximum price at which it went on auction. For example: RR 1, 1898, 500 – 930 hryvnia. 4. Armed with the finished table, go to Internet auction site and are trying to buy some or merchandise from your list at the lowest price (or even below it).

To learn how to make a bargain at online auctions, you can see here: If you revert to the coins, then Using the tactics described in the video, you can often get a fairly decent specimens at very low prices, substantially below the average. Consequently, make possible several hundred hryvnia. Why do some sellers put up their lots in such a fire-sale prices: hard to say. But this clearly is not ignorance of the market and features the auction, since many of these sellers rating – 200 points and above. 5. Advantageous purchasing goods, place it on sredneauktsionnoy price, do not forget to order an advertisement for your lot. If you got the goods very cheaply, it is possible as the starting price point and not sredneauktsionnuyu, as, for example, minimum. This will attract to your lot more attention and therefore increase the chances of a more profitable sale. In general, everything is pretty easy, so very brilliant !..:) As to the second strategy, then I called her 'gold mine'. And it really looks like _zolotuyu zhilu_, because the more it developed, the more you get feedback! With this strategy, you first, significantly replenish their stocks trade near, ie you do not have to puzzle over the fact that today to sell, where to take the goods. Second, you'll receive a portion of profits as soon as the offer for sale or those goods. You will not need to wait for the auction or even the first rate! Third, you be able to make a profit and shopping – not with the subsequent resale of the purchased, namely, the shopping! In a nutshell, this strategy can not describe, because it has many different subtleties and nuances. One article for this is clearly not enough. Yes, and you probably would not be very convenient to all that read from the monitor screen. So I went a little differently: audiokurs recorded in detail the way of everything and tell. Go right now here at this link: and meet this course! This strategy is quite simple and very promising. I do not know why the thought of her few, but now, perhaps, a picture begins to change rapidly. So do not waste time in vain. Begin to develop their gold-mine sooner rather than about it learns your neighbor! At the same I'll be finishing this article. Hope it helped you find the answer to some questions. Successful your sales, bargains and all the best! With sincere respect to you, Argun, Artem, author and host of Internet-project 'Auction of' a 'to' I '