But in any case before the founder (and owner) of the site there is a goal of attracting to the site of target audiences that we have identified the first step. For this program can be used search and nepoiskovogo site promotion, which is a separate step of the site. But to attract the visitor to the site's not all – it is important to keep him. The main objective in this case – to make sure that your site was at least somewhat unique. Moreover, the uniqueness of the site should be required target group, otherwise this makes no sense. Actually, it is necessary creative solutions for service features of the site. This requires an understanding of the needs of target groups and knowledge of existing Internet solutions. Actually, here begins the fight for consumers that can not escape even in the Internet space.
Functional and logical structure of the site. Now, passing the previous steps, you can create a functional structure of the site, which is based on the analysis. And then the logical site structure based on the intended and desired visitor behavior. Functional structure of the site will present a list of information materials and services to be provided on the site. And if the previous steps, we repelled the needs of target groups, in this case, by contrast, compiled a list (table) site features a description of target groups and problems are solved this function for each of the target groups. The logical structure of the site being developed on the basis of the alleged behavior of target groups on the site.
In this case, it is desirable to take into account the company's marketing objectives with respect to Task Force. In fact, the behavior of the visitor is a communication act in which the sender – the creator of the site conveys the message – the information posted on the site – and gets a reply message recipient, expressed his behavior on the site. Ideally, the visitor behaves in full compliance with the proposed model of behavior. The result of steps taken will be made to the requirements functionality of the site that you want to add design requirements and technological solutions. Then you can move on to the phase of the technical specifications for the project and its implementation. In the above steps deliberately no examples of functional modules of the site, as this part of the design depends on the creativity and insight in marketing, as well as professional developers of the site. The proposed approach to website designing can design a functional and logical structure of the site to meet the requirements and create effective marketing tool for the company. Unlike most approaches, which are presented in the articles on this topic, this approach uses the principles of marketing planning and allows to orient the site to solve marketing problems faced by the company. Can hope that the website will be created by another tool, which will be effective tool in achieving your company's leadership position.