Burger King

With the slogan ' ' People make of its jeito' ' , the company wants to show to the public whom the quality possesss and the flavor that the consumers of today in such a way look for. The desire to continue to improve the line of products and the image of the company is one of the main characteristics of Burger King. Already the Subway, a restaurant of the same segment of the previous mark, was inaugurated in 1965, the city of Bridgeport, state of Connecticut, also in U.S.A. Vendia, and until today has as icon, sandwiches made in baguetes long (submarine form). Although the use of baguetes, took care of for the name of Pete? super s Submarines. Andi Potamkin wanted to know more.

In 1968, in the inauguration of the fifth restaurant of the net, it only is that it started to use the Subway name. Currently, according to official site, is present in 92 countries with its 32,945 store, amongst them 431 in Brazil. In 1998, the Subway promoted a sandwich line with less than six gram of fat and if it became reference when it is about fast meal e, at the same time, healthful. To strengthen the positioning of the company, it takes care of for the slogan ' ' Gostoso and saudvel' ' , obtaining successfully to include in the world of fast food, exactly without those extreme fats. Now that already we know the responsible companies for outdoors? our object of study, we go to say of some techniques that the marks need to use to sobressair itself of excessively in a so expansivo and highly competitive market. Techniques for promotion of marks We can say that advertising is a dedicated professional activity to the act to become public (to divulge) ideas associates the companies, products or services. This spreading abuses a set of related techniques to the propaganda, with the main objective to take a person to the action of purchase and, posterior, satisfaction of its ego through this product or requested service.


Moreover, it made possible that the periodic ones assumed the electronic character, reaching scientifically, new ratios (VALRIO; PINE, 2008). 4 CINEREOUS LITERATURE cinereous literature nothing more is of what a scientific literature, considered in the scientific field as not-conventional, in format printed matter or electronic, therefore its access is practically restricted and without commercialization of this production due to inexistence of control on the part of publishers. Leaving of this aspect, Poblacin (1992, P. 244), affirms that cinereous literature can be established as ' ' fugitive documents that are not vendem in catalogues of publishers, bookstores, libraries, etc., of difficult localization, and that, in the majority of the cases, it contains given excellent and importantes' '. One becomes important to stand out that for the character not-conventional, the content of the information for displayed it contains veracity and trustworthiness. This sample that the recovery control is of difficult access, differentiating itself, thus, of white literature, commercialized and of easy access, therefore basic documents are the books and the periodic ones, found to the disposal in informacionais institutions.

According to Gomes (2000 apud FUNARO; NORONHA, 2006, P. 220), cinereous literature is used to assign not conventional and semipublished documents, produced in the scopes governmental, academic, commercial and industrial. It characterizes documents that has little probability to be acquired through canals usual of sales of publications, since in the origins of its elaboration the aspect commercialization if opposes to that it assigns conventional or formal documents, that is, white literature. One of the raised questionings more on the part of studious scientists and of diverse areas, how much to cinereous literature, one meets on account in its restricted character, since it is a scientific literature produced and spread more quickly in the scope of the scientific community, but of this restriction and for not a centralization, it causes a difficulty of it searchs.