And how do you know that a rate increase or decrease if you've not measured? HOW TO I measure? Margin, I think you know how to measure, the more often you do not change. According to Cyrus Massoumi, who has experience with these questions. The number of customers who come into your store. Or imputed to this function to the seller, or put the camera and in the evenings to view. Takes 10-15 minutes. In any case, you can keep track of how many regular customers came and how many new ones. This is especially useful when you are doing any promotion only for regular customers or only new ones. Conversion of the seller. Cyrus Massoumi brings even more insight to the discussion. The conversion is calculated from the number of the seller clients who have come to the store and the number of customers who have made purchases.
Explain why you need this figure. Suppose you take a new seller on probation. Every day you see in front of his conversion and the rate you is now very easy to decide whether to keep it or take another. For example, the seller of your old average conversion rate of 7%. And 15% beginner.
No questions are firing the old and the new take. The average check from the client. He also calculated quite simply, if you know the revenue and the number of customers who have made purchases. Average attendance at the client. Also be calculated easily, if you're buying the story yet. HOW TO ENHANCE YOUR SALES STORE It's very simple. You need to work hard to continuously improve each of these five indicators.