Now are the 100 and 1 “formula to understand. But what does the now”? This is to the Metropolis of Vienna point out, as a popular destination of travellers must be visited to Miss nothing.In planning, as the goal to be achieved, 11,000 travelers surveyed, taking into account both Vienna connoisseurs and also people who have never visited Vienna. As a result, the expectations and desires of the traveler as well as the interests of the tourism industry are merged in the concept. Offerings such as culinary, culture, design, architecture, sightseeing and relaxing, business and wellness can be found in the city. The attractive infrastructure of Vienna’s corresponds to the hybrid consumer values and can meet them. The atmosphere of Vienna is a very special, blurring the boundaries between cultures, genres, and social strata and no separation is visible.
Contrasts, such as the pulsating capital city and the idyllic vineyards with unique views over Vienna, to thus be balanced and meet exactly the needs of the guests. Vienna offers a wide range of innovative qualities as a tourism brand. Under also the Firmenveranstaltungs – Congress and trade fair tourism is the most important segments, because the Danube metropolis is considered the world’s most successful Convention destination. The overnight stays in the business sector have almost doubled in the last 10 years. Serviced apartments are especially popular. These offer a place where can feel the guest at home, but do without the services of a hotel as opposed to staying in the hotel. Viennaresidence business is a such apartment rental agency, rented serviced apartments for short as long-stay apartments rental. The apartments are of high quality and modern furnished and completely equipped, dishwasher and microwave to towels and washing machine.
All that is required to live. Viennaresidence offers additional services such as chauffeur services, cleaning or shopping, via partner companies. This immensely facilitates the everyday life and a comfortable and hassle-free stay in the Austrian capital of the guest nothing stands in the way. In addition allow the provider of serviced apartments the guests an inexpensive alternative to the extended hotel stay. The image of Vienna as a Congress city will be developed further in the future. Through the diverse range of different localities, by the Vienna Hofburg on the Austria Center Vienna and Messe Wien to universities and Palais, the city place offers for all kinds of meetings and congresses. With special and innovative products, Vienna in the event and conference tourism wants to set international trends. So should, for example, the range extends through modern locations and the image of the trade fair location Vienna strengthened through greater awareness and openness. The tourism concept 2015 aimed so among other things, to develop international Congress metropolis of Vienna. As a result, not only the image of the city is newly polished, but also the tourism sector will benefit from it. “That Vienna is considered to be cosmopolitan, innovative city with high quality of life, is by the Mercer study and the liveability ranking report” already black on White proved. Thus is the future positive development of the city, nothing more in the way. 1 cf. Mercer 2010, press-releases/1381150, access to the 28.09.2011. 2 cf. public/topical_report.aspx? campaignid liveabilityAug2011 =, access to the 28.09.2011. 3 cf. b2b.wien.info/de/reisebranche/marketing/tourismuskonzept-wien-2015, access to the 28.09.2011.