Color Choice

When choosing the color of the car that you want to buy, Spanish drivers so we are clear: the silver is our favorite color. Black and white are placed in second and third place with 22% and 16% respectively of market share. These data have been collected by the report every six months produced Standoxacerca of the Color trends in automotive industry in 2010. This report also shows that more than three-quarters of the vehicles that circulate in the world are achromatic. However, blue is only chromatic color that is placed in the fifth position in this ranking of preferences.

To know what are the favorite colors of the car, Standox studies each year the preferences of drivers in order to stay ahead of the needs of brands. This study also indicates that although there are still differences by countries, these are increasingly younger. For example, colors that occupy the first five places are practically uniform everywhere. Except for Russia, where the Green is positioned in Second, and in India where red is in third place. For their part, the Americans and Japanese choose white. Followed by the black and silver.

On the other hand the Europeans give priority to black as an expression of cutting-edge technology and of better value of the vehicle. The report concludes that although you are to see the new colour trends associated with electric or hybrid cars, currently designers are still using more natural colors such as beige and Brown. Also, green and light blue.