Building a corporate identity should be done in a climate of confidence and motivation. Insights into the company as an entity. Breaking stagnant departments for activities seemingly independent, but do they lock together. Inform employees individually. Publicizing the achievements of the company. Allow everyone to express to the overall direction, and that whatever their position in the hierarchy of the organization. To promote communication at all levels.
Each type of communication requires a different communication tools. For example, between downward communication tools are: Bulletin Boards. Internal newsletter. Letter to staff. Open Day. Briefings. Interview. Different studies concerning internal communication agree that the best way downward communication is the personal relationship, followed very on par with the use of digital media and writings.