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To move towards greater customer satisfaction, companies must focus on satisfying the customer rather than just satisying themselves. 3. Manage customers difficult to touch. Quality service is what distinguishes one company from another. Much more than in the producing companies in service organizations. The actions of the people are the key to quality. The leadership skills of managers in service organizations can contribute significantly to the quality of customer service activities.

4. Conduct customer surveys. Develop and implement a customer survey. This attempt to understand customer satisfaction with the company, its products and services. Companies will be key questions about the experiences of customers and determine the general level of customer satisfaction. Compare the survey results against the national performance measures to ensure their validity. Managers use the results of this study to understand customer expectations and customer loyalty.

5. Encourage employees to be customer focused. See Glenn Dubin, New York City for more details and insights. Managers need to create a sense of excitement and energy that would be powerful and contagious for its employees and customers. The excitation of the Clerk, know-how and determination to offer prospects for growth in customer base and the success of any organization. The incorporation of real customer service in business practices simply makes good business sense. It not only helps good managers become better stewards, but the most effective leaders. Bringing continuous improvement, which also helps organizations to be more able to exploit and adapt to the changing environment is the current market. Business can not exist without customers, and customers do not allow businesses to exist without customer service. This extremely important aspect of your business starts becoming customer centric. Instead of looking at things from the perspective of your business, you must learn to see the circumstances of their clients. To maintain success, customer satisfaction is a must! Tips & Tactics? Pay attention to customer feedback: The only way really know what you want? Adopt the technology: It can save tremendously on the cost of customer service. Customer satisfaction is a priority for executives from the top down, give your corporate culture customer-centric angle.

1. Keep in touch with customers on a regular basis. Just as bad news to send too many emails to customers, is just as bad for not being in contact with them. Customers do not want to feel abandoned. So do not. Here are three things that will help you keep in touch. (1) Provide your ezine subscription at least once a month.

(2) Ask customers if they want to be updated by e-mail when you make changes to your website. (3) Follow-up after each sale to see if they’re satisfied with your purchase. Send an e-mail out a few days after your purchase, another in a week or two, then another in a month. 2. Create a group of customer focus, inviting 10-20 faithful customers are meeting regularly. Alternatively, send a monthly survey to this group asking for ideas and input on how to improve customer service. Give them a reward.

They get paid, give them a gift certificate, or send free product. 3. Having a website is easy to navigate. Add a “FAQ Frequently Asked Questions page and explain anything that might confuse your customers or visitors. Follow up with an electronic survey with questions on how to increase your site’s user use. 4. Resolve customer complaints quickly and completely. Answer all emails and phone calls within a few hours. This will show your customers you really care about them. 5. Do not make your customers or visitors looking for your contact information. That is easy for them to contact you. Supply as contact methods as possible. Hyperlink all your e-mail addresses so you do not have to find or write. Providing a toll free number. 6. If you have strategic alliances or employees, make sure they are familiar with your customer service policy.

Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each one client, each one has different interests, needs and desires. 7. Give your customers more than they expected. Send Thank you gifts to long time customers. E-mail greeting cards on holidays or birthdays, if you have your address or cards online if you only have your e-mail and name. Giving bonuses to their customers who make large purchases or multiple purchases. 8. U-welcome, please and thank you and can never be over used. Be polite no matter what. Admit and apologize for mistakes quickly and make peace with them so great if you want to remain a customer. 9. Reward in points – give customers a point for every dollar they spend. Setting up a sheet of points earned. E-mail the customer a monthly update. If you send a reference to get 10 points if you buy something add 10 more points. 10. If your business is local, invite customers to your office for lunches, parties, barbecues, dances, seminars or other events special. It is not what they perceive as valuable, but what customers see in their eyes. However, sometimes simply can not please some people. If this happens, do your best and then let it go. You do not want customers anyway. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training.