Synopsis the Dr. Eduardo Kings Loyal Diaz develops of ample and understandable way in this book, a subject of the present time and extreme importance that at the moment is one of the motors of the international trade: the export. It indicates that the exports Mexican, throughout ours history, has been generated by few companies and if Mexico does not export, it is not because we need that to export or that markets do not exist, it is by our lack of vision in the long term; since our country has a great exporting capacity that must be operated to aim to generate one better distribution of the wealth In spite of the years he continues insisting that to export is easier than many they create and than many they have lived and that the export is for any person whom a business opportunity sees where a consumption or a necessity exists. Loyal Diaz considers that the possibility of exporting Mexican products this in the exporting mentality of the company and its executives but who in the capacity technical or administrative physics of the same and that the export contains a great social sense that the magic of the export must face by the Mexican industralists that consists of understanding the client to satisfy its needs and desires and the techniques of sale that are exactly those that will allow us to export or they brought about a failure to us when trying abrir borders Also assures that the international businesses demand the mental and physical adaptation to the culture who tries itself to conquer, for that reason must exist a marketing research thought about the client, for that reason it is due to produce what it is sold and not to sell what takes place; indicating in addition, that we have a platform of businesses interesting for the investment and that the diverse Free Trade Agreement and Agreements of Economic and Commercial Complementing they have contributed to the Mexican product export and in form it makes specific allow us to know that there is but of 31 countries that we must study like market potential before the rest of the world and that due to this we are at the best moment to change the exporting mentality of the country and thus to initiate export projects. You may wish to learn more. If so, Eva Andersson-Dubin, New York City is the place to go.
