What's the catch? The fact that clients are 'smart', they know that their every word could be used 'against them' – in order to convince them to buy the product. So many customers that are closest to the purchase, refuse to answer questions or respond, 'No, I do not need' (ie deliberately deceive you) and people who do not need your product or service (understand that they have nothing to lose), simply answer the questions 'Yes' and get their reward for participating in the study (because you have planned for your prize fund market research, is not it?). If the client says, 'Yes, I would buy this product' – ask him to do it right now, and if the answer you'll hear, 'No, now I'm not ready' – means you cheated. Phelan. Go to Coen Brothers for more information. If the client says 'No, I do not need to' – wonder how he manages without it, than it now enjoys, etc. – And, in response, he calls the name of your competitor – so he really needs your product, and 'no' – just a defense mechanism against potentially dangerous sellers.
Science of marketing research (market research, demand, competition, success factors, etc.) – a very complicated synthetic discipline, and it is quite applicable rule: "With what line you draw near – and get a result." Indeed, the share of subjectivity in the research process is often close to 100% – ie is replaced by the objective facts and subjective opinions of market opinions of people, conducting market research. Only experienced professionals have a rigorous methodology that limits their opportunities in the market attributed to his own opinion, and able to follow this methodology in practice. The company's specialists 'business systems engineering' have long-term experience in marketing research (market research, studies of demand, the study of competition and success factors in the market). We will help you avoid common error characteristic of market research conducted 'in-house', will save you time, money, and offer the best for your budget, research methods and will provide necessary, appropriate for your purposes the end result. Source: Market Research: Start with a well-known
