iCrossing supported savings DirektVersicherung in marketing of insurance Munich, September 2008 that iCrossing GmbH, formerly 3GNet GmbH, has won another new customer: the Sparkassen DirektVersicherung AG familiar is now available on the competence of the specialists for digital marketing. iCrossing, Dusseldorf-based direct insurance will support targeted marketing of car insurance. The contract includes various measures in the areas of search engine optimization (SEO), search engine marketing (SEM) and affiliate marketing. Based on a CPO, which is well below the usual market average, the project represents a special challenge regarding the campaign efficiency and innovative marketing approaches. In addition to paid and natural search engine results, iCrossing also search engine optimized landing pages will include in the SEM strategy. ICrossing’s comprehensive know-how and many years of experience in the system and the optimization of large accounts in the finance and insurance companies convinced us. We are sure that we go when the online sales campaign for our car insurance with iCrossing us”, explains Dr.
Jurgen Cramer, CEO of SparkassenDirektversicherung AG. As a composite company of the largest German financial services group, the savings banks DirektVersicherung AG offers customers the most important insurance companies for the private sector: automotive, personal liability insurance, household, accident and legal expenses insurance. As a direct insurer, it allows the direct purchase of insurance products, as well as the fast settlement of claims. The fair value for money, that is the direct insurer, also applies to the settlement of the marketing measures. This is performance-dependent and is based on the number of generated insurance contracts.
About iCrossing GmbHA 1999 founded the iCrossing GmbH (formerly 3GNet) is one of the leading agencies in digital marketing. In Munich and Berlin over 75 employees to develop new strategies and innovative Concepts, guaranteeing the international marketing and sales success of numerous customers in the Internet. Service portfolio ranges from search engine marketing (SEM) and search engine optimization (SEO) affiliate and cooperation management, online media and social media marketing to Web development and Web analytics with proprietary tracking tools. The reference list has notable clients as easyCredit, eBay, Epson Germany, ESPRIT, Nokia and O2 Germany, and 40 of the Fortune-500 companies, including Coca-Cola, LEGO, Mazda, Office Depot, Toyota, and Travelocity. iCrossing employs world’s 620 employees in 15 offices.