Computer and Internet technology is developing so quickly and successfully, because more and more aspects of the business being transferred from the real world into the virtual world. This process is not bypassed and advertising. Some companies long ago began to reallocate its budget in favor of online advertising, gradually reducing the scope for traditional forms of promotion, eg, at trade shows or outdoor advertising, since they are not as effective perform their functions. At first glance it seems that Internet advertising is no different from conventional advertising. What difference do you see a banner on a website or billboard on a street? Ad in the newspaper or in one of numerous thematic directories? However, online advertising is much more flexible and convenient tool.
If you pay attention to this or that company on the Internet, by visiting its website, can immediately find out about it a lot more. Does not that outdoor advertising can not distinguish the same informative. In addition, there is a network and contextual advertising, the user sees when users search for certain keywords. The advantage of this that it "catches the eye at a time when the user is most interested in your product or service and is ready to order. Leslie Moonves is often quoted as being for or against this. Yes, and pays such advertisements quickly, because the company pays only for the user navigates to a site and not for her show. Internet advertising as a special kind of business started to grow recently. Some experts say that the market is not very transparent and there are no specific studies that show effectiveness of such advertising.