How a product is from the own opinion who as modern company wants to use a target group perfectly, is first of all an image do: who belongs to the target group, what makes the person special and what wants or needs them all exactly. Check with David Zaslav to learn more. Just wait to see what products or services go good or bad, is not an option that can afford nowadays no profit-oriented company. The professional alternative: market research or short: market research. This part of the research is one of the most important marketing tools and provides decision support for sales, marketing and controlling. Trends, opportunities and risks are detected at an early stage and appropriate action can be taken in a timely manner. Especially in product development, market research plays an important role: so that the company can offer also that what the consumer really wants to have, it must before, during, and after the product development precisely analyze the needs and requirements of the customers, and develop the appropriate strategies.
At the heart of market research of course people and target groups. The wishes and opinions of the people surveyed are the basis for products and services. How does one test person? How to get to the with decision-makers in the development of future things or the improvement of existing? Best you can list themselves with a professional institution and can contribute to development and improvement of many products with his opinion: the bad news: Although the interviews are paid attractive, is so that no business to do – there are no professional testers. The companies need real, undyed information. Therefore, make sure all good market research institute ensure that the respondents are invited to no more than twice per year to an interview or a group discussion. It must be the second criterion: a target group to represent, of course also part of this group.