Small Gift Big Impact

Promotional unrivalled transport your message. Promotional products are a perennial favorite in marketing and advertising. You work with guaranteed success for decades and have opened up almost all areas of life. Whether business, household, leisure, sports, education, event, there is also the appropriate promotional gifts or seasonal highlights for every occasion and for every target group. It is today of over 100,000 products, which can be defined as promotional items. You can reach 88% of all German households. What makes promotional items so popular? Promotional items are not just popular, but doubly popular: the customers and advertisers.

Some enjoy a little gift, the others reach new customers with little effort and give a new impetus to existing relationships. Because the effect of small gifts is an above-average high: they have a similar range as radio advertisements and a twice as high sentimental value like TV commercials. Moreover, the long-term nature of their effect. 75% of all advertising articles retain customers longer than half a year in use and this ratio will decrease until the period of 2 years not less than 50%. The specified are taken from values Europe-wide study on the use of promotional gifts, 2012 presented on the PSI. The leading European trade fair for promotional products in Dusseldorf in addition again celebrated a new record number of exhibitors. Promotional products have a low CPM while the thousand contact price of promotional products is only partly applicable, but this is solely and exclusively on the unique multiple impact of the advertisement. An individually tailored advertising article deepens the advertising message daily, others are constantly visible to others.

Quality bags such as bring it due to its long use on 238 eye contacts, as a study of the Industrial Association of paper and foil packaging e.V. has found out. Whether as an advertising medium in the public space or as a continuous individual reminder, whether with practical value or as a friendly gesture the manufacturing costs for large quantities are pro Pieces typically only in terms of cents, but the positive response for each customer brings continuous sales with hundreds of euros. Promotional unrivalled transport the message In contrast to public space or the promotional items for the attention of the customers must not share the media with other advertising messages. The appearance of advertisers is exclusive and bound to a special item which ends up in the paper bin or perish in the flood of information in the media. Excellent long term effects are achieved with proper design and exact alignment of an advertisement on the target group. Of print of an advertiser on the year Planner, a whole year in a home office or in a hanging Office of a company, makes the contact address to the customer’s first choice, and arises a need in the relevant industry. Small helpers are promotional items promotional items are always welcome as a small aid for the household, for the Office equipment, or for leisure activities. For travel, game and sports or, they prove to be often considered essential for specific hobbies. They seem particularly intense in the run-up to Christmas. If people for weeks are busy, to buy the gifts for the Festival, they are pleased, if they even get a gift. The surprise effect and the good feeling making promotional items so extraordinarily popular with the customers.