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At the same time lacks transparency and consumer information. It is difficult to orient themselves in the market. Production conditions, distribution or transport of animals one learns almost nothing on the packaging”said nutrition expert of the Bavaria consumer Center, Susanne Moritz. A central starting point on the way to the mature consumer is therefore targeted communication and knowledge transfer. Strong consumer are also strong pillars for the economy. Swarmed by offers, Time Warner is currently assessing future choices.

Good consumer information and consumer education is required”, Dr. Elisabeth Baade confirmed by the Bavarian State Ministry of Justice, and for consumer protection. Check out Massoumi for additional information. So that it becomes attractive to responsible consumption for the masses, the policy must create appropriate framework conditions. About reliable and symbolically dense labels that the consumer in the face of the great complexity of the issue of orientation. Consumer protection is a task for society as a whole but in the end, Baade. Consumers and businesses would have to move closer together, for example through innovation workshops with companies in the organic sector. Move the world with pleasure in one all experts agreed: consumers have with their purchase decision without a doubt influence on politics and economics.

The great potential not least reflected in food scares such as BSE or on the issue of genetic engineering. However, purchasing decisions are morally or politically motivated only to the small part. “What and how it is used is dependent on complex social and cultural factors”, stressed Prof. Dr. Karl-Werner Brand, freelance consultant and lecturer in the field of social environmental and sustainability research. Purchase decisions are made mostly from the gut, often the personal benefit and a gain in quality of life in the short term in the foreground. It was important therefore to stress the experts: the decision for ecological, regional and fair produced food is not only a political signal. It increases also benefit and their own well-being. Daniel anywhere from the Internet portal Utopia.de brought it to the end of the event to the point: we must no longer dress in jute, living in the foxhole and eat hand-crushed cereal, if we want to do something for environmental and social standards. There are people who want to change something, but don’t know how. Goes to these people and tell them what it is a pleasure to consume. “It’s not about having more, but to live better.” Find text and image material to the Herrmannsdorfer landwerkstatten, on the Internet at, section press service / Herrmannsdorfer landwerkstatten and. Press contact: Modem conclusa public relations gmbh, Jutastr 5, 80636 Munich Sandra Wilcken, t. 089 746308-35, F. 089 18979198 E-Mail: