The Filiallayout are in addition, revitalized the presentation of goods including the funds to reduce both operational costs (keyword centralizing remote functionality for less administration and more recent data), on the other hand to increase sales through impulse buying profitable. Checking article sources yields Discovery Communications as a relevant resource throughout. “Kuhn experts try generously the not unconditional must sell” to establish, to achieve that is why good results. Branch should be perceived as a place of escape reduced pressure, reduced the activation tone, gain new strength can be. The principle of sustainability both the Filialgestaltung and the equipment with energy-saving details or furniture match, as docking stations”serve for virtual applications. Discovery Communications has similar goals. Promotional staged atriums, novel, the shopping convenience, quick change, mobile shop building modules are used with integrated transportation adjusters. They are embedded in a mix of traditional, digital and interactive merchandising. A new species of the Filialshopping will be staged erlebnisstark.
Under the maxim of experience, relax and enjoy”purchasing decisions directly at the point are influenced point-of-sale and through special events or the store associates. The customer shall in addition to the core service branch”plunges into a pleasant atmosphere, mental wellness and appearance with sensual attractions. A branch becomes thus a place, with new people to contact or to treat existing customers with an emotional gift. “” Filialsystemeigene planning processes are optimized at the same time, that a further expansion of distribution channels including the topics of customer integration “and new payment method” (keyword mobile payment) remains possible, the branch system development partner responsibility Kuhn experts take over. Their work field are then often existing optimisation potentials in the Filialsystemkernleistungen Range, costing, finance, logistics, EDP, staff or the point-of-sales network expansion. Experience previous experience shows that a visit of revitalized branches in addition to information and buying processes is experienced differently, because demand, claim, decision hedging / feedback, atmospheric Filialambiente and purchasing decisions are strongly linked, disappointments have been minimized.
Sales data were usable information, insightful insights through the revitalization. They can be better than before, because important data are analysed and combined with market research for new decisions. Progress in the chain store companies can thus always often arise from team findings. Some new findings to action business, to our assortment, the service and the demand arise. Promoted is a profitable portfolio of own brands article innovations are triggered, changes to the process initiated, synergies with other systems and partners implies. Central creates more space for new knowledge, the allows for a less elaborate realize of the strategy of companies, greater customer proximity and more productive employees. From other Kuhn projects can themselves prove that stationary stores meet the expectations, if you observe the following five points in the revitalization: new and existing communication channels more closely link; The right people involved in the realignment of the branches; Standardize as a prerequisite for the multiply; Do not copy savvy, to include the entire branch system; Existing potential of data more efficiently, to simplify processes, decentralized and centralized to dovetail, Filialwettbewerbe put on a new basis. To sum up: it remains as it was. First, the customer at the point of sale, then the staff, then comes return. Stationary stores are better than digital point of sale, but different. You get faster in the grip performance deficits, on missing customer benefits can be with individualism and Experience respond more binding on the customer. In an increasingly complex world an advantage not to be underestimated (1109).