Experience Worlds The Decisive Competitive Advantage

Experience Worlds more than shopping temples and spas have the today’s worlds of experience no longer reduced to amusement parks, shopping temples or wellness oases. Also in public buildings and offices such as the stand – and employment office, in social institutions such as schools, hospitals, kindergartens and at transport hubs like train stations and airports, customers collect different experiences. These experiences affect the future decisions of customers return visit or purchase on the one hand, but also image and perception of the company, or experiences have concrete impact on the frequency of recommendations of products and services. User-oriented design is to arouse the attention of the customer, to guide him, to motivate and inspire and to avoid possible negative experiences in advance. Hear other arguments on the topic with David Zaslav. The touch (touch points”) of the customer with the company must a positive experience will not only in shopping centres, but also in public life”, explains Markus Murtinger, managing consultant at USECON, an international consulting firm for usability, user experience, user interface design and experience management, the approach of the worlds of Experience. Further, the interaction of different channels plays a central role. The map on the website corresponds to reality? Are featured products available also really in the shop? Promise as a 2-minute walk from the beach will remove tourist”also kept? The central point of the experience issues is the question: what experiences have been promised and what look like this in the real world from a customer perspective? Meet the real made experiences so the expectations? The overall experience factor, therefore, plays an increasingly important role: positive customer experience at the points of contact (touch points”) may account for the often decisive competitive advantage of a company and be reason for a long-term customer satisfaction. User-oriented solutions experience worlds where, how and what? In the Centre “our activity is always the user and customer – with all its needs, problems and barriers like narrated. Michael Badri, senior consultant at USECON. In our practical projects we have found surprising experiences of customers unless, for example, that the new advertised product in any store was available or no seller knew the product. In another case, the sophisticated guidance system didn’t work, because parked cars changed the signs have unfortunately lacked these cars in the concept.” In most cases, user problems, which are not known to the company and be discovered by different methods face usability and user experience. Using these methods, customer experience be obtained and analyzed. From these results, you can then derive the most serious problems, and create solutions that lead to a more positive experience for the customer. Central issues for projects are: How do customers experience shopping at the store, the atmosphere in the local or the settlement of their transactions? What emotions are generated by interior design and contacts with service employees? Fit the customer experience to the corporate objectives as are for example, brand and image in relation to the experiences perceived? The experience of finding, buying and benefits must be perceived from the perspective of customers and analyzed”like. Malama further, only so can generate an optimal user experience, which will leave a lasting, positive impression on the customer.” “The relevant user experience should be taken into account in implementing these concepts factors such as entertainment, functionality, appreciation, transparency, competence, confidence and emotion is beware of all-round solutions” offered as Markus Murtinger pointed out: there are no standard solutions for all companies. The prioritization of user experience factors depends on the respective corporate philosophy, the business objectives to be achieved as well as the target groups and the product. Every company needs for most identify themselves three to five factors, they prioritize and implement the experience strategy focusing on.” Future challenges especially through the use of different interfaces (E.g. terminals for tickets or check-in the) and the possibilities of mobile applications (such as numbers with Near Field Communication, shopping or navigation apps, etc.) worlds is always exciting topic. That new services and ideas by users are evaluated very well but the ease of use (usability) of the systems is very often neglected in our projects is often showed,”, explains Michael Bechinie. The best service will not succeed in the market, if user can not understand or use. For companies in the development of new services and products should deal, to create sustainable Experience worlds. “And this will only be possible if user in the development process are involved.” About USECON USECON is operating on an international scale and in Vienna