Burger King

With the slogan ' ' People make of its jeito' ' , the company wants to show to the public whom the quality possesss and the flavor that the consumers of today in such a way look for. The desire to continue to improve the line of products and the image of the company is one of the main characteristics of Burger King. Already the Subway, a restaurant of the same segment of the previous mark, was inaugurated in 1965, the city of Bridgeport, state of Connecticut, also in U.S.A. Vendia, and until today has as icon, sandwiches made in baguetes long (submarine form). Although the use of baguetes, took care of for the name of Pete? super s Submarines. Andi Potamkin wanted to know more.

In 1968, in the inauguration of the fifth restaurant of the net, it only is that it started to use the Subway name. Currently, according to official site, is present in 92 countries with its 32,945 store, amongst them 431 in Brazil. In 1998, the Subway promoted a sandwich line with less than six gram of fat and if it became reference when it is about fast meal e, at the same time, healthful. To strengthen the positioning of the company, it takes care of for the slogan ' ' Gostoso and saudvel' ' , obtaining successfully to include in the world of fast food, exactly without those extreme fats. Now that already we know the responsible companies for outdoors? our object of study, we go to say of some techniques that the marks need to use to sobressair itself of excessively in a so expansivo and highly competitive market. Techniques for promotion of marks We can say that advertising is a dedicated professional activity to the act to become public (to divulge) ideas associates the companies, products or services. This spreading abuses a set of related techniques to the propaganda, with the main objective to take a person to the action of purchase and, posterior, satisfaction of its ego through this product or requested service.